Organizing Your Team
If you are a solo entrepreneur or an owner of a small business with just a few employees, you can either designate one person to take charge of your online reputation management, or split up the job among a few members of your organization. Benefits of having only one person manage your reputation include
Your brand will have a consistent voice.
Odds are better that online relationships can be cultivated and deepened because the same two people will be conversing every time.
If you decide to take the company in a new direction, you only have to inform one person.
Liabilities of the one-person approach include
Employee burnout — especially if this person continues to have all his original responsibilities or if he just isn’t that into socializing online.
Lackluster communications, as the one-person approach is prone to stagnation.
If you’re part of a medium- or large-sized company, I suggest you create a team with at least three members, so they can each have time ...
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