Online Reputation Management For Dummies

Incorporating Your Keywords

Now that you have fresh, juicy keywords that effectively communicate your brand, it’s time to incorporate them into all your messaging online so you can have a coherent, congruent, kicking strategy that’s proactive, positive, and ready to communicate your message to the world quickly. I tell you more about creating great messages in Chapter 10, but the following are terrific ways to begin incorporating your keywords right away:

Twitter: Start by organizing your Twitter messaging so that you address each of your top five keywords with occasional tweets. Give people a taste of what your brand’s about. This will drive traffic to your site and work in reverse when it’s time for you to push out a message that you’d like for people who understand and love your brand to share.

Facebook: Revise your Facebook page information to include your new keywords and make sure that your page is now categorized accurately. When I started Social Media Design, I was more involved in creating websites. Now I hire people to do this for me, and I focus more on helping entrepreneurs to thrive online via effective strategy and encouragement. People searching for “Design” are going to find something a little different than WordPress tips and Facebook page design trends. It’s important ...