Online Reputation Management For Dummies

Customizing Your Strategy for Mobile Users

If you’ve ever checked your Twitter or Facebook account from your smartphone, you’ve engaged in mobile computing. From music players that can access the Internet to tablet devices, it seems like everybody is using a mobile device to catch up online rather than sitting by a desktop computer.

Every day, more people switch from using desktops or even laptop computers as their primary computers to using mobile devices. Take advantage of this trend by making sure your content can be easily accessed and shared on mobile devices.

But what difference does it make where people access your information from, as long as they’re looking? It makes a big difference, actually! The needs of users on mobile devices are actually quite different for a few key reasons:

Smaller screen: Smartphones especially have a smaller screen that doesn’t lend itself to tiny versions of infographics or lots of text. It becomes tedious to read posts over a couple hundred words unless the subject is very compelling.

Things look different: Many versions of WordPress now build in a theme for mobile device users, but many sites just look like a miniaturized version of the regular site that was designed to be seen on a much larger screen.

Fewer resources: Anything Flash-based, ...