Online Reputation Management For Dummies

Keeping It Fresh

Keeping your online content fresh and vibrant is terrific for creating positive enthusiasm for your brand, which certainly elevates your reputation online. Amazingly, our love of discovering new ideas and information online actually causes our brains to release that delightfully pleasant hormone called dopamine. Yes, via your great messages online, you’re now a brain-chemistry drug pusher. Not only are happy feelings good for the world in general, and your brand in particular, but a surge of dopamine also energizes you to take action to help you end up getting more accomplished. Used correctly, your messages can motivate people to do things that they may not have felt inspired to do before. By creating anticipation and by motivating people to share your content with their own audiences you can help keep your content fresh. I talk about each of these methods in the next sections.

Anticipation

Successfully creating a state of anticipation keeps your audience eagerly coming back for more. It’s precisely this kind of dynamic that makes your reputation the strongest online. You’re not shouting for people to come and pay attention to your brand. You’ve simply intrigued your audience, gotten it to anticipate what you’ll publish next. They can’t wait to talk about it with their friends. That’s where all the great online sharing happens.

Posting regularly

This is how you create significantly higher engagement with posts. Have a regular posting schedule on your top three ...