Online Reputation Management For Dummies

Being Seen in All the Right Places

To get the word out about your brand, you want to make sure you’re seen in all the right places. Of course this means adding your online presence on Facebook and Twitter, current popular favorites, but history suggests these sites won’t stay popular forever. Where else should you focus your efforts?

Change is the only thing we can depend on when it comes to online communication, particularly social networks. Your best approach is to become an early adopter of as many sites as possible without sacrificing too much of your time.

Being seen in the right places, then, is often a time-management issue. In Chapter 11, I explain more about time management on social media networks, but for now just know that there are strategies for keeping up your productivity as you engage on social networks. You really can engage successfully online and keep your “day” job!

Remember AOL?

Back in 1998, a movie called You’ve Got Mail charmed American movie audiences everywhere. It centers on an online relationship that gets started on an AOL (America Online) chat room. Moviegoers thrill to the familiar “You’ve got mail” sound as Meg Ryan and Tom Hanks log on to AOL in hopes of receiving mail from each other.

AOL was such a household name that nobody dreamed it would all but fizz out to make room for other Internet service providers (ISP). But it did. These are exciting ...