Connecting as a Friend
One of the fastest ways you can cultivate happy fans online is to connect with them as a friend instead of as an authority figure. Even if you really do know your topic better than everybody else, people will love you for approaching them as an equal or as an expert in their own field.
Cultivating mutual respect is one of the most rewarding and enjoyable activities that you can engage in to promote your reputation online. People gladly share you with their own audiences when they feel as though they can trust you to respect them.
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