Chapter 17
Promoting Goodwill
In This Chapter
Making personal connections
Staging delightful surprises
Creating interactive fun and games
Doing good in the world
Juicing lemons into lemonade
Creating a strong, positive online reputation requires you to have a sense of purpose, a unifying outlook or viewpoint that ties together all your online creations. People instinctively pick up that kind of consistency, and they’ll reward you with their time and attention. This is particularly true when your viewpoint reflects a positive and upbeat attitude. Cynical or negative views, particularly in the business world, repel more people than they attract.
Cultivate an optimistic online attitude. It’s the best way to get to know people, for them to get to know you better, and for them to feel good about sharing you with their friends. Whether you are in a startup or are representing a Fortune 100 company, you need to “promote happiness” online. In this chapter, I show you the best ways to do it. ...
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