Chapter 12
Writing Your Way to the Top
In This Chapter
Infusing your content with SEO keywords
Capturing attention with catchy titles
Priming your audience’s anticipation
Fanning the flames of positive engagement
Sharing written content is probably the strongest thing you can do to create a strong, vibrant, positive online reputation. Individuals and organizations often start blogs, e-mail newsletters, or the like with the best of intentions, but when success doesn’t arrive quickly, they give up. However, when you know how to write and optimize content for the web and how to use social media, you can get maximum traction. After all, if you research and write content, it’s awfully nice to have somebody read and share!
Although this chapter applies to any kind of written content online, my primary emphasis here is on blogs because at the moment they are the most popular way of sharing written content online.
This chapter gives you a system for planning and carrying out an effective campaign to write and share great content online. No matter whether you’re planning to write blog posts, ...
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