Chapter 8
Engaging Easily via Social Media
In This Chapter
Developing your brand’s voice
Identifying your audiences
Recognizing your audiences of audiences
Empowering your social media team and employees
Customizing your strategy for mobile users
Blogging and discussion forums continue to be a big game changer for online communications, but social media networks like Facebook, Twitter, and YouTube put everything into warp speed. When handled with care, this is the most powerful and cost-effective reputation builder available to individuals and organizations today. It’s all in how you approach people and how you represent your brand.
Learning how to engage effectively with social media is imperative in maintaining a great online reputation. In order to discover what people are saying about you, your brand, and your industry, you must know how to navigate social media circles. In this chapter I show you how to identify your audiences and communicate with them appropriately via this ...
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