Chapter 4
Recruiting Professionals for Your Crisis Team
In This Chapter
Getting outside help for your crisis team
Evaluating the credibility of the sources of online attacks
Making an employee online reputation policy
Creating a crisis response strategy
Online reputation management crises are always forged in the fiery furnace of public opinion. It seems only natural for me to think of strategizing and training your specialized teams by using a firefighting metaphor. Besides, it’s fun!
Just as with professional firefighters, online reputation management departments train their everyday team members on regular practices, rescues, emergency care, and disaster preparedness. They also maintain specialized teams for complicated or unusual disasters so that when worst-case scenarios become realities, these teams are ready to take action.
Please take a moment to consider your organization’s size and needs. My online reputation management system (see Chapter 5 for more detail) applies to everyone from a small business to a Fortune 100 company — everyone, in other words. If you’re a
Large-sized ...
Get Online Reputation Management For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
