Chapter 3
Creating Your Everyday Team
In This Chapter
Defining what you can expect from your team
Setting up a system for your team
Locating talent
Motivating your team
In Chapter 2, you determine the online reputation management goals that may be a good fit for your organization. Now you need to build an everyday social media team around those goals so you can focus your energies in the right places. A social media team is an organized, trained group of people who work together to monitor and respond to online conversations on major social networks and blogs.
Social media isn’t all fun and games. When it can boost your online visibility in a remarkably short period of time, and for a fraction of the cost of traditional media, it can also help you make a lot of money!
In this chapter, I give you several different ways to pull together your own everyday online reputation management team. In Chapter 4, I show you how to create a special crisis team so that you’ll be able to function at your best in the event of an online emergency. If you’re a solo entrepreneur like me, you probably ...
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