Chapter 1
Understanding Online Reputation Management
In This Chapter
What is online reputation management?
How listening is crucial
Sending the right message
When Facebook requested permission to get its initial public offering, the company didn’t put electronics or shoes as its product. It listed information about our personalized preferences as a commodity to sell to advertisers. Google uses the topics people search on to target demographics and sell advertising.
These days your identity is more than just your personality or your vital statistics. It’s a valuable commodity. It can be bought and sold, damaged, tarnished, or even hijacked. It’s good advice to post nothing online that you don’t want your grandma to read, but make one little mistake and all the privacy settings in the world won’t do you any good.
That’s why people all over the world are talking about online reputation management and, in particular, online privacy. Technology is moving far faster than legislation, however. The United States has taken the least amount of action in getting social networks to limit the amount of information they get from you and how long they store it.
In this book, I share important ...
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