Part I

Getting Started with Online Reputation Management

9781118416655-pp0101.eps

In this part . . .

In Part I, I introduce you to the basic concepts of online reputation management, including the ideas and methods that will help you protect your reputation online. After all, nothing is more valuable than your good name! In Chapter 1, I give you the foundations of online reputation management and show you how to begin taking care of your online rep. When you move on to Chapter 2, you’ll find I show you how to develop an approach to online reputation management that best suits you or your organization. Let’s get started!

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