Introduction
Nothing is more valuable than your good name . . . online! Think about it. You’ve worked hard all your life to build a reputation for yourself so that you can:
Get a good job
Keep that good job
Make your family proud
Feel good about yourself
Make a good impression
Leave a legacy your loved ones can be proud of
At some point way back in the last millennium, you could establish a name for yourself or your business based on the long-term relationships you cultivated within a localized geographic area, and you never needed to care about the things people halfway around the world were saying about you. And when people slandered or libeled your good name, you had legal protection.
Back then, nearly all channels of communication from the customer back to the brand were stiffly controlled by the brand. It was a largely one-way communication model. Brands would broadcast ads via ...
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