Book description
More important than ever--how to manage your online reputation
In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.
Shows you how to create a solid, productive online reputation management system
Helps you achieve your brand's goals and be ready to deal with negative chatter or crises
Explains how to set up an online reputation management and response team
Covers how to identify and incorporate both everyday and crisis SEO keywords
Explores reputation creation through listening, messages, images, video, and other media
Helps you handle crises with social media, bloggers, and other influencers, and respond immediately
Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.
Note: The ebook version does not provide access to the companion files.
Table of contents
- Cover
- Table of Contents
- Title Page
- Introduction
- Part I: Getting Started with Online Reputation Management
- Part II: Organizing Your Teams
- Part III: Listening Is Love
-
Part IV: Establishing Your Reputation
- Chapter 8: Engaging Easily via Social Media
- Chapter 9: Claiming Your Brand Online
- Chapter 10: Creating Great Messages
- Chapter 11: Tapping In to Focused Interest Groups
- Chapter 12: Writing Your Way to the Top
- Chapter 13: Using Visuals to Spread Your Message
- Chapter 14: Discovering and Inspiring Brand Evangelists
- Part V: Responding to Crisis
-
Part VI: The Part of Tens
-
Chapter 18: Ten Online Reputation Tips for Special Events
- Getting Ready for the Big Event
- Sponsor Weekly Twitter Chats before the Event
- Get Prominent Speakers to Feature Promo Videos
- Contact Industry Leaders Well in Advance
- Include Teasers and Early Bird Benefits
- Offer Incentives to People Who Spread the Word
- Host Select Live Portions for Free on Your Site
- Use foursquare to Create a Place for Check-Ins
- Prominently Display All Tweets with Your Event Hashtag
- Feature and Link to Shared Pictures from the Event
- Bonus Tip: Create a Narrative on Storify
- Chapter 19: Ten Ways to Faceplant Your Online Reputation
- Chapter 20: Ten Ways to Create Happy Fans
-
Chapter 18: Ten Online Reputation Tips for Special Events
- Cheat Sheet
Product information
- Title: Online Reputation Management For Dummies
- Author(s):
- Release date: October 2012
- Publisher(s): For Dummies
- ISBN: 9781118338599
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