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Online Marketing to Investors by Daniel R. Valentine

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CHAPTER 10

Introducing the Internet

The first web browser was launched in 1991 by Tim Berners-Lee, but it was with the launch of Mosaic in 1993 (which allowed the display of text and graphics on the same page), and the start of online shopping, with the launch of eBay and Amazon in 1994 and 1995, respectively, that web usage began to grow rapidly. Pages gradually became more interactive and allowed user-generated content and syndication (often called Web 2.0).

The Internet has had a substantial impact on both the practice of investing and the practice of investor relations (IR), due to its ability to give worldwide access to information within seconds. The Internet allows rapid communication at low cost, and so is inherently attractive as a communication ...

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