Online Marketing for Busy Authors

Foreword

by S.C. Gwynne

I come from the old world of publishing, a place where it is considered smart marketing to send an author on a tour to a chain bookstore in Kansas City, where he sits in a corner and signs a few books for passersby. A world where publicity consists of sending review copies of your book to newspaper editors, where they take their place among the 200 other books that hit the editor’s desk that week. Maybe those editors get a follow-up call. Maybe they don’t.

I lived in this world for a long time. Like so many other authors, I found myself in a sort of prison of limited access. The world was a very big place, but the opportunities to promote your book were severely limited. There was nothing you could do. Everyone complained ...