Chapter 12
DIY Online Book Publicity
To amplify your message and grow the reach of your brand and book you’ll need to consider publicity. If you are working with a publisher they will provide publicity support, but it’s also a good idea to consider options to augment their campaigns. There are two ways to go about getting attention in the media: One is to hire experts to help you reach the media, and the other is to do the legwork yourself. I’ll be honest: Publicity is not rocket science. If you are committed to the process, you can do it yourself. It will take you longer and you will certainly spend many hours chasing opportunities, but you’ll save money. When you hire a PR expert, you are hiring them for their time, expertise, and contacts. ...
Get Online Marketing for Busy Authors now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
