Online Marketing: A User's Manual

YouTube

INTRODUCTION

YouTube is just what it says – you on the tube. By now you’ve heard of it – the basic concept is that anyone can make a video and upload it to the Internet. Popular videos get anywhere from tens of thousands to tens of millions of views, each one the envy of any and every marketer.

It was founded by three employees of PayPal in 2005. They registered the domain name on Feb 15, 2005 and by December they had venture capital funding and took the company live. From there they continued growing and were eventually purchased by Google.

YOUTUBE BASICS

For marketing, YouTube is important because it gives any person or company the ability to reach customers or potential customers through video. There are a few key ways in which YouTube can expand your ability to reach your target market.

KEY WAYS TO EXPAND YOUR TARGET MARKET

1 Viral video

Viral video means a lot of different things, depending on who you ask. The word “viral” is taken from medical parlance. A virus spreads exponentially as people exposed to the virus pass it on. The same idea is true with a video that “goes viral.” If you can create a video that is entertaining or has an important message, people will want to share that video with their friends, family and colleagues. In this way, you can spread ...