Online Marketing: A User's Manual

Facebook

INTRODUCTION

With over 500 million registered users and more than 60 million daily status updates, Facebook has an enormous reach for any social media marketing campaign. While there are some privacy concerns, Facebook is set up for people to share things that they like with their friends – a marketer’s dream.

With Facebook you can have two kinds of pages, a personal profile and a business page. I recommend setting both up – the personal page for yourself and the business page for your product/service/company. In this section I will focus on setting up a page for your business. To do this you will need to set up a personal page first. Facebook makes the process easy, and you can start right now.

FACEBOOK BASICS

SETTING UP YOUR FACE BOOK PAGE

• Step 1: Go to www.facebook.com/pages/create.php

• Step 2: Choose what kind of page you want to set up. Most likely you will choose “Brand, product, or organization.” “Local business” is for a mom-and-pop operation and “Artist, band or public figure” is for just what it says.

• Step 3: Identify your “Product.” Facebook will provide you with a dropdown menu of options. Choose the most appropriate.

• Step 4: Create your page. Enter a name for your page (e.g. Your Company) and check the box that you are authorized to create this ...