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Online Marketing: A User's Manual

Book Description

This is Your Complete Manual of Digital Marketing Magic.

How do you stay out in from when everything's moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it's exciting; other times it's just frightening.

Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you'll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?

Table of Contents

  1. Title Page
  2. Copyright
  3. Dedication
  4. Acknowledgments
  5. Foreword by Chris Brogan
  6. Introduction: Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing
    1. THE MARKETING WORLD
    2. WHAT WILL THIS BOOK TEACH?
    3. WHAT YOU GET
  7. Chapter 1: Social Media – Facebook, Twitter, LinkedIn
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE: DEVELOPING YOUR SOCIAL MEDIA PRACTICE
  8. Twitter
    1. INTRODUCTION
    2. TWITTER BASICS
    3. ADVANTAGES OF TWITTER
    4. TWITTER OVERVIEW
    5. HOW TO GET STARTED USING TWITTER
    6. ADVANCED FEATURES
    7. TWITTER EXAMPLES
    8. ADVANCED USES OF TWITTER
    9. THE FUTURE OF TWITTER
    10. TWITTER TOOLS AND RESOURCES
  9. Facebook
    1. INTRODUCTION
    2. FACEBOOK BASICS
    3. EXAMPLE
    4. ADVANCED USES OF FACEBOOK
    5. WHAT THE FUTURE HOLDS
    6. FACEBOOK TOOLS AND RESOURCES
  10. YouTube
    1. INTRODUCTION
    2. YOUTUBE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLE
    5. ADVANCED USES OF YOUTUBE
    6. WHAT THE FUTURE HOLDS
    7. YOUTUBE TOOLS AND RESOURCES
  11. LINKEDIN
    1. INTRODUCTION
    2. LINKEDIN BASICS
    3. HOW TO USE IT IN PRACTICE
    4. ADVANCED USES
    5. WHAT THE FUTURE HOLDS
    6. TOOLS AND RESOURCES
  12. Chapter 2: Digital Branding
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. WHERE TO START
    5. EXAMPLES OF DIGITAL BRANDING
    6. ADVANCED USES IN DIGITAL BRANDING
    7. WHAT THE FUTURE HOLDS FOR DIGITAL BRANDING
    8. TOOLS AND RESOURCES
  13. Chapter 3: Company Websites
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
  14. Chapter 4: Blogging
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO SET UP A BLOG
    4. HOW TO USE IT IN PRACTICE
    5. EXAMPLES
    6. ADVANCED USES
    7. WHAT THE FUTURE HOLDS
    8. TOOLS AND RESOURCES
  15. Chapter 5: Online PR and Blogger Outreach
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. ADVANCED USES
    5. WHAT THE FUTURE HOLDS
    6. TOOLS AND RESOURCES
  16. Chapter 6: Video Marketing
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
  17. Chapter 7: SEO
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
  18. Chapter 8: Email Marketing
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
  19. Chapter 9: Affiliate Marketing
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
  20. Chapter 10: Digital Advertising
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
  21. Index