Online Marketing: A User's Manual

Table of contents

1. Title Page
2. Copyright
3. Dedication
4. Acknowledgments
5. Foreword by Chris Brogan
6. Introduction: Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing
   1. THE MARKETING WORLD
   2. WHAT WILL THIS BOOK TEACH?
   3. WHAT YOU GET
7. Chapter 1: Social Media – Facebook, Twitter, LinkedIn
   1. INTRODUCTION
   2. THE BASICS
   3. HOW TO USE IT IN PRACTICE: DEVELOPING YOUR SOCIAL MEDIA PRACTICE
8. Twitter
   1. INTRODUCTION
   2. TWITTER BASICS
   3. ADVANTAGES OF TWITTER
   4. TWITTER OVERVIEW
   5. HOW TO GET STARTED USING TWITTER
   6. ADVANCED FEATURES
   7. TWITTER EXAMPLES
   8. ADVANCED USES OF TWITTER
   9. THE FUTURE OF TWITTER
   10. TWITTER TOOLS AND RESOURCES
9. Facebook
   1. INTRODUCTION
   2. FACEBOOK BASICS
   3. EXAMPLE
   4. ADVANCED USES OF FACEBOOK
   5. WHAT THE FUTURE HOLDS
   6. FACEBOOK TOOLS AND RESOURCES
10. YouTube
    1. INTRODUCTION
    2. YOUTUBE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLE
    5. ADVANCED USES OF YOUTUBE
    6. WHAT THE FUTURE HOLDS
    7. YOUTUBE TOOLS AND RESOURCES
11. LINKEDIN
    1. INTRODUCTION
    2. LINKEDIN BASICS
    3. HOW TO USE IT IN PRACTICE
    4. ADVANCED USES
    5. WHAT THE FUTURE HOLDS
    6. TOOLS AND RESOURCES
12. Chapter 2: Digital Branding
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. WHERE TO START
    5. EXAMPLES OF DIGITAL BRANDING
    6. ADVANCED USES IN DIGITAL BRANDING
    7. WHAT THE FUTURE HOLDS FOR DIGITAL BRANDING
    8. TOOLS AND RESOURCES
13. Chapter 3: Company Websites
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
14. Chapter 4: Blogging
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO SET UP A BLOG
    4. HOW TO USE IT IN PRACTICE
    5. EXAMPLES
    6. ADVANCED USES
    7. WHAT THE FUTURE HOLDS
    8. TOOLS AND RESOURCES
15. Chapter 5: Online PR and Blogger Outreach
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. ADVANCED USES
    5. WHAT THE FUTURE HOLDS
    6. TOOLS AND RESOURCES
16. Chapter 6: Video Marketing
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
17. Chapter 7: SEO
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
18. Chapter 8: Email Marketing
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
19. Chapter 9: Affiliate Marketing
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
20. Chapter 10: Digital Advertising
    1. INTRODUCTION
    2. THE BASICS
    3. HOW TO USE IT IN PRACTICE
    4. EXAMPLES
    5. ADVANCED USES
    6. WHAT THE FUTURE HOLDS
    7. TOOLS AND RESOURCES
21. Index