Lessons Learned
In our interview, Leesa Barnes offers many important tips on effective marketing through social media. Her advice is relevant for any online community marketing strategy, whether you are marketing on social networks or building a dedicated community for your brand:
Don’t start out by pushing your products or promotions
Create a user profile
Be transparent
Ask for feedback from users before launching a campaign
Respond to feedback in a personal way, not with canned messages
Make sure viral campaigns fit your target market
Be proactive about contacting your customers, or give them a clear communication channel such as a 1-800 number rather than forcing them to navigate through a website
If you tell a story around your brand, focus this ...
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