Lessons Learned

Minube.com know that by making their website useful, they increase the likelihood that members will share it. They aim to offer everything a traveler needs to plan a trip, from user-generated reviews to price comparison and online reservations, and a viral effect emerges naturally from the valuable content.

They have used several viral marketing strategies that can work for other communities. Some of these involve the social network Facebook. Minube has incorporated Facebook Connect, a Facebook application that allows users to share information between their account on Minube.com and their Facebook account. In addition, they have developed a travel tool for Facebook users.

Another successful viral effort was the campaign “Around ...

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