Lessons Learned
Ecademy is a community that was started with a specific type of person in mind, with the intention of solving a specific problem for this person. This is an example of the user-centered approach that we recommend in this book. It is the best way to ensure the relevance of your community.
In the case of Ecademy, the problem to be solved was to help business people form relationships with other professionals, with special attention to the needs of business people working from home. Ecademy differs from other business communities in its emphasis on building deep relationships rather than growing a large network. Related to this strategy is Ecademy’s use of paid membership subscriptions as a quality measure. By charging up to $105 ...
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