Lessons Learned
Xing is an online community with a particularly effective business model that includes three simultaneous revenue channels: advertising, e-commerce, and paid subscription. The very concept of Xing encourages fast viral growth, since the platform becomes more useful for users the more they can increase their online networks.
Xing encourages members to create their own microcommunities. As a result, the users are constantly adding depth and activities to the Xing platform, and discussion topics are based on the users’ interests rather than being imposed by the company. This raises an important point to keep in mind when designing a new community: one should take care not to overdetermine the structure of community activities. It ...
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