The Chapter in a Nutshell

Growing Your Online Community

Metrics For Tracking Success

  • Website activity

  • Community membership and participation

  • Email campaign success rates

  • Traffic from community to e-commerce and corporate pages

  • Community-generated sales leads

  • Press attention

  • Search engine ranking

  • Customer feedback

  • Changes in public awareness and perception of your company

Keeping your community fresh

  • Even superficial website changes help

  • Look at the competition to stay on top of online trends

  • Analyze your community’s preferences to keep the website relevant for members

Adapting Your Infrastructure

  • Use technology and optimized processes to minimize repetitive tasks

  • Signs that you need more human resources:

    1. Regular work backlogs occur even after you’ve ...

Get Online Communities Handbook: Building Your Business and Brand on the Web now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial