Keeping Community Management Fresh
Over time, community managers become true experts on your community. They know the overall mood of the community at any moment, what members are discussing, member likes and dislikes. They know which members are conflictive and which ones to contact when you need input or a product testimonial. Their intimate knowledge of the community can be a valuable asset, but there are also some dangers to watch out for.
Hazards of long-term community management
Overidentification with the members: It is easy for community managers to get excessively involved in the community, to take website politics personally, and to start receiving their priorities from the community rather than from the company.
“Functionary” mindset: ...
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