Keeping Your Website Fresh

To maintain your success over time, you need to keep things fresh and relevant for your members. Even superficial changes on the website, such as holiday decorations or new colors and design elements, help to create a sense that the website is alive and fresh. Check related and similar sites regularly to see what is changing there. The competition may have interesting ideas that you can borrow or that will inspire new ones. It’s important to keep on top of online trends. Internet culture is constantly evolving, and you don’t want to miss out on new features or design developments on other sites that make your site look passé. If you have a trendy brand, the last thing that you want is an outdated website.

Ideally, ...

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