The Chapter in a Nutshell

Monetizing your community

Ways to Monetize Your Community

  1. Charge for premium membership

    • Free features should be engaging enough to make members want more

    • Paid features should add clear value or be very inexpensive

  2. Use your community to drive traffic to your e-commerce website

    • Include shopping links on community pages

    • Incorporate product reviews into the community

  3. Display advertising: Choose banner or text ads that are relevant to your community. Do not allow advertising to become excessive or invasive.

  4. Coregistration: Give users the option at registration to sign up simultaneously for partner websites or mailing lists

  5. E-mail advertising

    • Integrate ads into emails the members actually want, such as newsletters and alerts

    • Always ...

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