A Project that Pays for Itself
If you are setting up a community for an existing brand, chances are that your main motive is not to build a new revenue source. Still, the savings and earning potential of communities are important to calculating your potential return on investment (ROI). Allocating a budget for your community project seems less risky if you keep in mind the project’s potential to pay for itself. And if you can bring in additional revenue for your company without hurting your objectives, that’s a wonderful bonus.
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