Earning Money with Advertising

Advertising arrangements

In Internet marketing, the term publisher refers to a website that displays advertising for third parties. By becoming a publisher, your community website can generate significant income. There are different ways for publishers to earn money, depending on the type of advertising and the agreement with the advertiser. A pay-per-impression (PPI) arrangement means that the publisher is paid according to how many times an ad is displayed to users. Pay-per-click (PPC) means that the publisher earns money only when a user clicks on an ad banner or link. Pay-per-action (PPA) means that payment depends on a specific action on the part of the user such as filling out a registration form on the advertiser’s ...

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