Earning Money with E-Commerce
If you already have an e-commerce website, your community can be a way to drive traffic there. Discussion of specific products in the community can be linked to purchase pages. You can feature a “Shop” tab on the community website and announce special promotions to the community. If your community website motivates members through virtual incentives and prizes as described in Chapter Five, Motivating Your Members, or includes premium membership features, you can have members redeem or purchase them through the e-commerce site. In addition to bringing potential customers to the site, this will also increase the perceived value of virtual incentives by treating them as physical products.
Another way to link e-commerce ...
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