Earning Money with Paid Subscriptions
In the previous chapter, we talked about charging members for access to premium features and services. To make this successful, keep two points in mind:
The free features on your community should be sufficiently interesting to keep members engaged and make them want more. As we have mentioned, Internet users are often unwilling to pay for basic website participation. But if your free website features are good enough, they will be willing to pay for more and better. Therefore, it is important to give people a taste of what they’ll be getting for their money. For example, the professional network Xing does this in many ways. As a nonpaying member, you can have a profile page and a guestbook, send invitations ...
Get Online Communities Handbook: Building Your Business and Brand on the Web now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
