Online Communities Handbook: Building Your Business and Brand on the Web

A Well-Managed Community

If you’ve ever spent time on a badly managed community, you probably saw a certain amount of chaos: junk content, fighting members, and quite possibly public complaints from the members about the lack of community management. A well-managed community, on the other hand, is an asset to your brand. The members feel welcomed and cared for; the activities run smoothly; user-created content is relevant and appropriate. Successful community management doesn’t necessarily cost more money. By providing a staff person with the necessary training and resources, and helping that person use time effectively, you can create a community to be proud of.