Peer Management

As we mentioned in the previous chapter, helping members to help each other is not only efficient but also highly motivating to the community. Giving members a leadership role creates a sense that they are a part of your website and, by extension, your brand.

Roles Members can Play

  • New member guides or welcomers

  • Advisors on a member-to-member help desk

  • Discussion moderators: Members can be given the power to initiate and direct discussions, censor content temporarily until it can be permanently removed or approved by staff, and close discussions that are getting out of hand.

  • Community representatives or spokespeople

Roles Members must not Play

  • Members should not have direct control over other members. This can create conflict, ...

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