Who Can be a Community Manager
The community manager’s role is typically a mix of help desk, ambassador, company spokesperson, parent, camp counselor, and police officer. In a community focused on qualitative market research, you might want researchers in this role. Otherwise, it is a role that you may be able to fill initially by training existing CRM staff in your company. The community management workload is closely related to the volume of activity in a community, so a single manager, or even a part-time manager, should be sufficient in the beginning. But be prepared to add resources as your community grows.
The amount of community management needed obviously depends on your target population and the community model that you have chosen, ...
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