The Chapter in a Nutshell

Motivating Your Members

Get the most out of your members

  1. Give them something to do as soon as they arrive

  2. Keep them on the website with sticky navigation

  3. Get them hooked by creating a balance between instant and delayed gratification

Motivate members to keep participating

  1. Give virtual rewards

    • Show immediate results from activity (such as points or ranking) for instant gratification

    • Get members working toward longer-range goals such as:

      • Access to exclusive features and tools

      • Rankings, titles, social status in the community

  2. Provide incentives related to your company’s products

    • Value-adds for products they’ve purchased

    • Discounts on future purchases

    • Branded gifts

  3. Offer monetary rewards, sweepstakes, and gifts

Manage the member ...

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