The Chapter in a Nutshell

Member Recruitment

Recruitment Sources

  • Your company mailing list: Email campaigns should have a clear call to action and should avoid looking like junk mail

  • Rented email lists: Target messaging carefully to get the most out of your investment

  • Your corporate websites: Promote your community with links, banners, and tabs

  • Advertising: If appropriate, include your community address in your current print and TV ad campaigns

  • Search Engine Marketing (SEM): Buy key words to get featured on Google and other search engines

  • Search Engine Optimization (SEO): Basic SEO should be built into the site, but advanced SEO will require an investment

  • Viral and buzz marketing: Useful tools include referral and syndication links and links to email ...

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