Registration
Getting people on your website is nice, but you will probably want them to join your community through a registration process. This will allow you to contact them when needed. It also allows their community actions to be associated with a unique online identity, important for the formation of member-to-member relationships. And the member database that you develop through online registration will be valuable capital for your company.
Figure 4.6. Lego.com: A community for children needs a registration page that’s very simple to use. A Lego figure is used here as a helper.
If your community is open to the public, ...
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