A User-Centered Approach
For your online community to function, your users have to come back over a period of time, allowing them to form relationships with each other and with your brand. Almost all of the benefits that can be derived from an online community increase in proportion to the amount of activity on your website. But users will only spend time on your website if they feel comfortable there and are getting something in return. It’s therefore important to identify your target users according to your business goals, and then keep their needs and preferences at the center of your planning, rather than running the risk of building something they won’t want to use. In the next chapter, we’ll talk about how to find these target users and ...
Get Online Communities Handbook: Building Your Business and Brand on the Web now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
