Three. How to Set Up Your Community

Questions Answered In This Chapter

  • What research will give you a head start on your community project?

  • What is the most strategic way to choose your community’s themes?

  • What kind of activities should your community offer?

  • How is the competitive landscape different online?

  • What is the optimal level of brand visibility in your community?

  • What features and functions should your website include?

  • What infrastructure will your community require?

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