The Chapter in a Nutshell
What can an online community do for your company?
Business Benefits Of An Online Community
Build a website that adds value
Create brand loyalty
Communicate key messages about your brand
Project your message to the world
Respond to criticism on your own terms
Customers will recommend your products
Customers will help each other
Gain new customers through viral marketing
Increase website traffic
Generate dynamic website content
Improve your search engine ranking
Involve your customers in product development
Use your customers for product testing
Learn more about your customers
Get press exposure
Save money and resources
Generate revenue
The Risks That Come With an Online Community, and How to Deal With Them
Technology costs: employ ...
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