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Online and Blended Business Education for the 21st Century

Book Description

Examines the state of research of online and blended learning in business disciplines with the intent of identifying opportunities for meaningful future research and enhancing the practice of online teaching in business schools. The book evaluates research from business disciplines such as accounting, economics, finance, information systems (IS), management, marketing, and operations/supply chain management. The author reports on topics attracting interest from scholars in the respective disciplines, the methods commonly used to examine those topics, and the most noteworthy conclusions to date from that research.

  • Written by a leading scholar on online learning in the business disciplines
  • The author is the current editor of the leading Learning and Education journal
  • Focused on online and blended learning in business schools

Table of Contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. About the author
  6. Preface
  7. Chapter 1: Overview of online business and management education
    1. Introduction
    2. Why a book on online business education?
    3. Under-reporting and integration of current research
    4. Disciplinary differences and their influences on business education
    5. Disciplinary influences on online business education
    6. Overview of the rest of the book
  8. Chapter 2: Multi-disciplinary and program-level research in online business education
    1. Introduction
    2. Conceptual models and best practices
    3. Multi-course and cross-disciplinary studies
    4. Participant characteristics and behaviors
    5. Influences of technology
    6. Disciplinary effects and online learning outcomes
    7. Classroom comparison studies
    8. Program-level studies in online business education
    9. Conclusion
  9. Chapter 3: The ‘soft/non-life’ discipline: information systems research in online teaching and learning
    1. Introduction
    2. Information systems-grounded conceptual frameworks
    3. Studies of technology and its uses
    4. Online/blended/classroom comparison studies
    5. Participant characteristics, attitudes, perceptions and behaviors
    6. Early applications of Web 2.0 technologies
    7. Conclusion
  10. Chapter 4: The ‘soft/life’ disciplines: management and marketing in online business education
    1. Introduction
    2. Online teaching and learning in the management discipline
    3. Online teaching and learning in the marketing discipline
    4. Conclusions from research in the management and marketing disciplines
  11. Chapter 5: The ‘hard’ business disciplines: accounting, operations, economics, finance and research in online teaching and learning
    1. Introduction
    2. Research in accounting education
    3. Research in operations/supply-chain management education
    4. Research in economics education
    5. Research in finance education
    6. Why is there not more research on online and blended teaching and learning in the ‘hard’ business disciplines, and why is this a problem?
    7. Conclusion
  12. Chapter 6: Where should we go from here?
    1. Introduction
    2. Suggestions for online and blended business instructors
    3. Suggestions for deans, program directors and other business school administrators
    4. Suggestions for online and blended business education researchers
    5. Conclusion
  13. Bibliography
  14. Index