One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition

PART SIX

Submit Your Idea to Potential Licensees

You’ve followed all the right steps to bring your idea to life: created a unique idea and designed it for the market, proved it can be manufactured and will sell, protected your intellectual property, and created a benefit statement, a sell sheet, and a professional business image. Now it’s time to pitch your idea to potential licensees.

This is when many product developers choke. Why? Because they don’t know where to go, whom to talk with, and what to say. They’re intimidated by the mere thought of knocking on the doors of big companies.

But it doesn’t have to be that way. There are simple ways to get your idea into the right hands and get you one big step closer to having a company say yes to ...