imageTo Prototype or Not to Prototype

IF YOU’RE following the traditional path of inventing or designing a new product, this is how it goes:

You’re working on an idea you’re excited about and anxious to get to market. You don’t have all the answers yet and you haven’t run it by any potential licensees yet, but you’re afraid someone is going to steal your idea, so you file for a patent. Just like that, you’re $10,000 in the hole, and you don’t even know whether your product can be made. Then you build a prototype, or have one engineered and built, only to discover that you didn’t do everything right; your product can’t be made or doesn’t work the way ...

Get One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.