One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition

Table of contents

1. Cover
2. Title Page
3. Copyright Page
4. Dedication
5. Contents
6. Preface: The Ferriss Effect
7. Acknowledgments
8. Foreword
9. Introduction: How One Simple Idea Led to the Life of My Dreams
10. PART ONE The Power of One Simple Idea
    1. 1 • How You Can Create the Life of Your Dreams
    2. 2 • The Beauty—and Opportunity—of Open Innovation
    3. 3 • CEO or CIO—Which Hat Fits You Best?
11. PART TWO Find Your Million-Dollar Idea
    1. 4 • Look for Marketable Ideas
    2. 5 • Get Creative!
    3. 6 • How to Pick Winners
12. PART THREE Prove Your Idea
    1. 7 • Will It Sell?
    2. 8 • Is It Doable?
    3. 9 • To Prototype or Not to Prototype
13. PART FOUR Protect Your Idea
    1. 10 • The Smart Way to Safeguard Your Idea
    2. 11 • Control Every Step of the Process
14. PART FIVE Prepare to Pitch Your Idea
    1. 12 • Create Sales Tools That Sell Benefits
    2. 13 • Get in the Game Without Quitting Your Job
15. PART SIX Submit Your Idea to Potential Licensees
    1. 14 • Kick Fear to the Curb
    2. 15 • Find the Right Doors to Knock On
    3. 16 • The Call That Gets You in the Door
16. PART SEVEN Bring Your Ideas to Market
    1. 17 • Cut a Great Deal
    2. 18 • Living the Dream
    3. 19 • The New Opportunities for Inventors
    4. 20 • If I Were to Do It All Over Again: The Need for Product Scouts
17. Index
18. About the Authors