CHAPTER 2
ON BUZZWORDS
If you have been in the professional world for more than a year, you have probably heard something like this countless times:
My leadership philosophy is to optimally leverage the passions of my people such that at the end of the day we maximize employee engagement to get them to think outside the box and synergistically drive value-added activities in a profit-maximizing way that is a win-win for our people, our shareholders, and our customers.
It sounds great. It is polysyllabic. It uses words with long definitions. I have only one question: What the hell does it mean?
Think of this chapter as a palate cleanser. I want you to wipe away all those unproductive phrases and words that get in the way of your being an authentic ...
