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One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself by Marie Perruchet

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3......................................THE ONE-MINUTE PITCH

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THE PITCH IS A SNAPSHOT OF THE BIGGER STORY

When I start a pitch session with a client, we never start working on the one-minute pitch right away. It is a bite-sized piece of a much larger pitch. Your pitch needs to encapsulate the bigger story of your idea, product, or business. It needs to be packaged in the most digestible way for audiences with short attention spans that are easily distracted.

The effectiveness of your pitch will reverberate. If it’s memorable, which is what we are striving for, it will be retained and repeated by your audience, whether this is a potential investor or a large group of customers.

Your pitch is your brand. You ...

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