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One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself by Marie Perruchet

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1..................................SINCERE STORYTELLING

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I work at the epicenter of global innovation, Silicon Valley, where stories of success and failure make the technology media headlines. After working with people from all walks of life and cultural backgrounds, I discovered that what I read in the fairy tales of my youth—the larger-than-life stories of ordinary people—contain the necessary ingredients of what I teach entrepreneurs today. A failed CEO in Silicon Valley, a rookie entrepreneur, a tsunami survivor—their stories follow a similar pattern: one of loss, struggle, failure, and transformation.

Every startup founder I know encountered hurdles and fought to surmount them. All of them almost ran ...

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