ABOUT THE AUTHORS
George Bradt has a unique perspective on helping people move into new roles. After Harvard and Wharton, George spent two decades in sales, marketing, and general management around the world at companies including Unilever, Procter & Gamble, Coca-Cola, and then J.D. Power and Associates as chief executive of its Power Information Network spin-off. Now he is managing director of PrimeGenesis, the executive onboarding and transition acceleration group he founded in 2002. George can be reached at gbradt@primegenesis.com.
Mary Vonnegut, former president of Gumps Catalog and SVP marketing at Hanover Direct, has spent most of her career in direct and database marketing as a senior line manager and independent consultant. Mary has worked with diverse product categories from high-end jewelry to moving-and-storage franchise services in both entrepreneurial and corporate environments. She has launched new businesses, built marketing departments from the ground up and crafted growth strategies. Now she is a partner in PrimeGenesis. Mary earned a BA from Middlebury and an MBA from Harvard. Mary can be reached at mvonnegut@prime genesis.com.
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